Meet the all-new ReachNow, your urban compass for every journey

Over the past several months, the entire company has been hard at work for this day. Today, we’re incredibly proud to introduce you to an all-new experience– one that brings you more choice and convenience, layered on top of a completely re-designed app.

As of today, ReachNow is officially the first company to operate both car sharing and ride hailing within a single app.

What does that mean for you?

It means that in Seattle, you can now seamlessly choose to drive yourself with our car sharing service, hail an immediate ride, or schedule a pick-up for later, all within the same ReachNow app. Think of the new app like your very own urban compass – an app that serves as your guide to get from A to B, in the simplest way possible.

ReachNow has always been about more than just car sharing. Our all-new experience is an important step toward scaling our vision to be the everyday choice for you as a Member every time you have somewhere to be. We know that car sharing alone isn’t enough. We believe that you need a combination of services – including car sharing, ride hailing and rentals – to help you move seamlessly around your world.

“From day one, we’ve said that car sharing alone isn’t enough to solve the transportation challenges facing major cities. There are plenty of use cases for how people take advantage of a matrix of transit solutions – from bikes and buses to ride share and ferries – to make their way around their world every day,” said Dr. Simon Broesamle, Chief Customer Officer at ReachNow. “As the first company to bring together car sharing and ride hailing into one app, the new ReachNow experience is an important step in our commitment to a multimodal future.” Read more here from Simon about his vision on how your experience with ReachNow as a Member will evolve.

“For mobility services, a key metric is the number of trips a Member takes with a service,” says Dr. Bernhard Blättel, Vice President Mobility Services BMW Group. “ReachNow’s multimodal service offering gives Members more choice in how they get where they need to be by seamlessly integrating multiple services into one app. We believe this approach is critical to increasing loyalty, as Members have no need to look elsewhere for their mobility needs.”

For the first time, ReachNow Members in Seattle are now able to access both ReachNow “Drive,” free-floating car sharing to drive themselves, and ReachNow “Ride,” ride hailing service by professional drivers, from within a single app experience. These services, in addition to the multi-day rental and dedicated fleets for residential buildings and corporate partners, all leverage the existing ReachNow shared fleet. Learn more about services available in your city by visiting the Seattle or Portland homepage. This is a unique model enabling more utilization of the same cars instead of adding more cars to the streets. This is a key benefit because you can access multiple services to meet your transportation needs without needing to switch between multiple apps.

Some of the key enhancements to the ReachNow experience include:

  • Drive or Ride. You can now seamlessly choose between driving yourself via car sharing or getting a ride from a professional driver with the ride hailing service from the same app. If you choose to Drive, you are able to select from a fleet of hundreds of BMW, BMW i and MINI vehicles, and pay by the minute, by the hour or by the day.
  • Go now or go later. With ReachNow Ride, you have the choice between an immediate, on-demand pickup or planning ahead by scheduling a pick-up – from 20 minutes to up to 7 days in advance. This provides more convenience and control during the workday or for frequent travelers.
  • Personalized comfort. Personalize the in-vehicle ReachNow Ride experience by selecting temperature and music preferences, in addition to a “quiet time” feature if you wish to not be disturbed during your trip. All ReachNow Rides use professional drivers to ensure a consistent, quality experience.
  • Plan based on convenience or cost. The new destination bar is key to unlocking the benefits of ReachNow services and allows you to choose your mode of transportation based on estimated time of arrival and price. As an added benefit, once a car is held, the destination will be sent automatically to the in-car navigation for easy turn-by-turn directions.

The new features are complemented by a fresh redesign, which makes navigating the app, and your transit experience, even easier. Functions like “Park & Keep” and “End Trip” are newly optimized for in-app use, so you can select to park and return to your vehicle and end reservations directly from the app. Coming soon, ReachNow will roll out the “Enter PIN” feature, a faster and more convenient way to start the trip from your phone. Members can expect additional new updates and features in the coming weeks and months, aimed at creating an experience as close to owning a personal vehicle as possible.

Members in Seattle will be the first to access the full ReachNow experience. Existing ReachNow Members in Seattle have immediate access to Ride by updating the app. For a limited time, the sign up fee is waived for new Members who want to try Ride only. At launch, Members in Portland and residential fleet Members in New York City will have access to an all-new Drive experience only. So, what are you waiting for? Update the app on your phone, enter your destination and get going.

Let’s do this!


Anna Anderson