At ReachNow, we are constantly evaluating our member experience and the business conditions for all our cities and services. This includes the evaluation of whether to expand or contract services based on our high-expectations for ourselves.
Despite great interest and support from the community in Brooklyn, we've decided to pivot our business model to focus exclusively on our residential fleet services in New York and end support for our free-floating car sharing service in Brooklyn. The last day of service will be June 5, 2018.
This decision was made after the careful consideration of our ability to deliver the best service possible to our members. The challenging operating environment in Brooklyn - including high damage to vehicles and maintenance costs - means that it's not practical to offer free-floating car sharing at this time. This will not affect our service at the Solaire.
When you signed up for ReachNow, it was offered as a lifetime membership. That is still true. You're welcome to use our services in Seattle and Portland anytime you're in town, and if you call a residential building in New York home, we hope to serve you in the near future.
It's been our absolute honor to serve you and the Brooklyn community and we apologize for the inconvenience that this decision may cause you.
If you work for and live in a building that would be a good candidate for a dedicated ReachNow fleet, please email us at firstname.lastname@example.org.
On behalf of our entire team, that you for your membership.