ReachNow Partners with Xscape Pod to Offer Camping Gear Rentals


Partnership builds on ReachNow’s efforts to challenge the traditional rental car model with on-demand, flexible car rental alternative in Seattle and Portland

SEATTLE & PORTLAND – May 8, 2019 – Today, ReachNow, the car sharing and ride-hailing company now part of the BMW Group and Daimler mobility services joint venture, announced a partnership with Xscape Pod, a Portland, Ore. based company that offers camping gear rentals, a campsite concierge and other services that make it easy for campers of all experience levels to explore the outdoors. Together, ReachNow and Xscape Pod are making it easy to go camping with an end-to-end camping and car rental offering, including 20 percent off Xscape Pod rentals and special day rates as low as $50 per day for ReachNow cars throughout the summer.

ReachNow offers a flexible, convenient alternative to the traditional car rental model. Rather than requiring an advance reservation, visit to a rental counter or to refill the gas tank before returning the car, ReachNow has more than 1,000 cars in Seattle and Portland that are ready for on-demand trips. Once completing sign up, open the ReachNow app to find any available car near you and drive that car for up to five days.

The ReachNow fleet includes a mix of five different models of BMW and MINI vehicles. Existing ReachNow Members love the BMW 3-Series, which is outfitted with a State Park Passs, and the MINI Clubman for trips out of town. All cars in the fleet feature upgrades that rental companies often upsell for, including leather seats, in-car navigation, Bluetooth and sunroofs. The first tank of gas is free and, the best part? No need to return to a rental location or specific parking space – every ReachNow car has a special parking permit that enables the Member to park for free in any on-street parking space within the coverage area. For most people living within city limits, this would include your neighborhood.

“Teaming up with Xscape Pod was a natural fit – we are looking for ways to reduce the friction for our Members to get out and explore the Pacific Northwest,” said Laura Gonia, Head of Marketing, ReachNow. “Last year, we brought State Park Passes to our BMW fleet, which were a huge hit, and this year, we hope this end-to-end camping and car rental package makes using ReachNow as a car rental alternative easier than ever.”

The introduction of camping gear rentals and a campsite concierge through Xscape Pod is an extension of ReachNow’s popular summer program, Wild Within Reach, which is aimed at inspiring people in (and visitors to) Seattle and Portland to explore more of the Pacific Northwest. Last year, thousands of ReachNow Members took advantage of multi-day rentals to explore local state and national parks, including Mt. Rainier National Park (WA), Deception Pass State Park (WA), Federation Forest State Park (WA) and Ecola State Park (OR). ReachNow has once again outfitted BMW vehicles in both the Seattle and Portland fleets with respective state park passes, granting free park entry beginning May 1, 2019.

For more information on how to use ReachNow as a rental car alternative and to view summer-long pricing offers, please visit: There is a one-time fee of $15 to sign up with ReachNow and you pay-per-use after that. To get started, download the ReachNow app from the iOS or Android app store.

About ReachNow

Headquartered in Seattle, ReachNow is the first company in the world to launch a mobility services app that operates car and ride sharing services from one common fleet and within one experience. From the app, Members can choose between driving themselves, getting a ride or scheduling a pick-up in advance. Today, ReachNow is serving more than 100,000 members in Seattle and Portland with a fleet of more than 1,000 BMW, BMWi and MINI vehicles, who can pay by the minute, hour or the day.

ReachNow was founded by the BMW Group’s Mobility Services division and is now part of the new BMW Group and Daimler AG joint venture. ReachNow will rebrand as REACH NOW and develop a global Mobility-as-a-Service platform in collaboration with moovel Group.

Registration for ReachNow is available through the ReachNow app for iPhone and Android. More information available at


Anna Anderson